O que são startups Unicórnio, Dragão, Camelo e Zebra?

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Você conhece esses tipos de startup? Se não, se liga: Nina Silva vai te mostrar em detalhes cada uma:

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Unicórnio é uma criatura mágica, difícil de encontrar por aí.

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Por isso, o termo é usado para empresas de tecnologia que valem mais de 1 bilhão de dólares e são raras.

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Elas geralmente focam em inovação e têm um modelo de negócios que pode crescer em grande escala.

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Aqui no Brasil, são unicórnios: Ifood, Quinto Andar, 99, Hotmart, entre outras.

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Já a Dragão é ainda mais rara do que a Unicórnio, e mais agressiva.

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Elas querem chegar a 1 bilhão de dólares em uma única rodada de financiamento e prometem devolver o valor dos investidores de forma igual ou superior.

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Entre os dragões no BR, estão a SpaceX, a SHEIN, a ByteDance, dona do TikTok.

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Se unicórnios e dragões são do mundo da imaginação, o camelo é um bicho bem real que enfrenta as dificuldades do deserto.

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As startups camelo, ao invés de apostarem no crescimento a todo custo, defendem a sustentabilidade financeira.

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Em um momento de preocupação com recessão, elas atraem investidores mais cautelosos.

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Já as startups zebra apostam em negócio conectados às suas comunidades e com propósito social.

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O termo foi criado como contraponto à expansão agressiva dos unicórnios.

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Como as listras das zebras, essas startups acreditam que não precisam escolher entre serem rentáveis ou fazer o bem.

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Converse com a gente!

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